Business to Business Marketing Essay Example | Topics and Well Written Essays - 1000 words

Business to Business Marketing - Essay Example The focus of the paper "Business to Business Marketing" is the major advantage of working as Southern Technology’s subsidiary that is that its products and services would be exposed to ready market which has global presence and credibility. Acme would not have to prove and establish its credibility and thereby would gain considerable leverage in creating a niche in the global business without losing the precious time that is vital to maintaining the competitive edge over their rivals. Such alliance would also be more lucrative, both in terms of market and financial gains. The major disadvantage would be that Acme would lose its brand name that it had earned and established on its home ground. It would also not be recognized for its pioneering products and services as they would be marketed under a different brand. Again, if Acme maintains its individual brand and forms strategic partnership with Southern Technology to market its products and services, as add-on, the wider and future implications would be better as they would establish its credibility in the global business and at the same time, Acme would have international presence under its own brand and its products and services would have the exclusivity offered just by Acme Corporation. The major disadvantage would be that Acme might lose some crucial time and market advantage while it establishes its credibility.